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WE REDESIGN

GROWTH

BUSINESS MODELS

PRODUCTS

PROPOSITIONS

BUSINESSES

BEHAVIOUR

ENERGY

FOOD

For a radically different future

To do it you need three superpowers that rarely collide:

Adaptive Intelligence™

Foresight and signals tracking on steroids. We see unravelling systems and spot emerging ones before they surface.

Imagination

The ability to imagine — and reimagine — business models, categories, and brands.

Commercial Impact

Proving that new ideas are investable, defensible, and profitable.

our mission

EdenLab's mission is to Redesign Growth For A Radically Different Future

The new economy is growing at 10x the legacy economy. Systems are unravelling as climate breakdown reshapes supply chains, consumer expectations, and competitive dynamics. New systems are emerging everywhere, from AI, to GLP-1s to Chinese Clean Tech.

Most fixes are superficial and incremental: efficiency programs, compliance investments, sustainability initiatives. These help short-term but seldom fix the underlying problem.

The companies that redesign growth now will capture disproportionate value from the disruption ahead. They’re creating enduring, resilient businesses that thrive in a radically different future.

Businesses We Work With

“I chose Eden Lab because they brought a unique combination of deep consumer insight, strategic thinking and analytical rigour in their approach. They worked very well with our teams and really helped advance our thinking”

Nigel Pocklington, CEO, Good Energy

“We have always worked tirelessly to put power back in the hands of the people. Our brand now matches our energy and the optimism we have, that communities can finally break free from fossil fuels."

Howard Johns, CEO, POP Energy

“Edenlab brought a welcome provocation to how we were thinking about long-term innovation. The outcome has been some really exciting new directions in R&D capability."

Elizabeth Redding, Director, Homecare R&D, Unilever

“The team did a brilliant job challenging our cross-functional teams to reframe the carbon challenge into a growth opportunity. Would highly recommend for any team looking to get some traction on their sustainability journey."

Tom Hickton, Category Director, EDP, Marketing, Danone UK & Ireland

“EdenLab designed and ran a series of sprints that not only opened our eyes to new possibilities but also inspired our leadership team to make a practical start on the journey."

Bart Quinton-Smith, Managing Director, TUI

“Leo helped us make sense of our ESG opportunities, organising our thoughts and delivering us a really compelling and competitive Sustainability platform."

Chris Wildish, European Director Digital, Kellogg’s

“EdenLab helps us uncover the commercial upside in sustainability, their focus on the 'So What?' of ESG is really refreshing."

Emma Reid, Chief Sustainability Officer, Simba Sleep