WE REDESIGN
GROWTH
BUSINESS MODELS
PRODUCTS
PROPOSITIONS
BUSINESSES
BEHAVIOUR
ENERGY
FOOD
For a radically different future
We combine three superpowers:
Adaptive Intelligence™
Foresight and signals tracking on steroids. We see unravelling systems and spot emerging ones before they surface.
Imagination
The ability to imagine — and reimagine — business models, categories, and brands.
Commercial Impact
Proving that new ideas are investable, defensible, and profitable.
EdenLab is more than a business, it's an idea and it’s an energy.
The idea is simple, we believe the winning organisations and iconic firms of tomorrow are being born, right now. They’ll thrive, create jobs and make money without destroying the world around them. We help them work out what they could become and how to get there.
Our energy is Ambitious Action. We are not daunted by the problems we face. We lean on ingenuity, persistence and sheer ambition for your challenge - ‘No’ is not the answer, ‘How’ is the question.
Businesses We Work With
“I chose Eden Lab because they brought a unique combination of deep consumer insight, strategic thinking and analytical rigour in their approach. They worked very well with our teams and really helped advance our thinking”
NIGEL POCKLINGTON, CEO, GOOD ENERGY
“Leo helped us make sense of our ESG opportunities, organising our thoughts and delivering us a really compelling and competitive Sustainability platform."
CHRIS WILDISH, EUROPEAN DIRECTOR DIGITAL, KELLOGG’S
“EdenLab designed and ran a series of sprints that not only opened our eyes to new possibilities but also inspired our leadership team to make a practical start on the journey."
BART QUINTON-SMITH, MANAGING DIRECTOR, TUI
“The team did a brilliant job challenging our cross-functional teams to reframe the carbon challenge into a growth opportunity. Would highly recommend for any team looking to get some traction on their sustainability journey."
TOM HICKTON, CATEGORY DIRECTOR, EDP, MARKETING, DANONE UK & IRELAND
“Edenlab brought a welcome provocation to how we were thinking about long-term innovation. The outcome has been some really exciting new directions in R&D capability."
ELIZABETH REDDING, DIRECTOR, HOMECARE R&D, UNILEVER
“We have always worked tirelessly to put power back in the hands of the people. Our brand now matches our energy and the optimism we have, that communities can finally break free from fossil fuels."
HOWARD JOHNS, CEO, POP ENERGY
“I chose Eden Lab because they brought a unique combination of deep consumer insight, strategic thinking and analytical rigour in their approach. They worked very well with our teams and really helped advance our thinking”