The Problems We Solve: How To Get Everyone Aligned On One Compelling Vision For The Future

➔What if….. the next engine of growth came from making soft drinks healthier for people and planet?

➔What we did:

➔Adaptive Intelligence: Mapped the structural shifts shaping soft drinks to 2040, regulation, reformulation, packaging, retail power and culture change.

➔Imagination: Built vivid 2040 scenarios that reimagined products, brands and occasions with healthier choices and positive packaging as the heroes.

➔Commercial Impact: Developed a sharp 2024 strategy, Britvic’s licence to win and the growth pillar for its global portfolio.

➔Outcome(s):

➔A clear 2040 vision that aligned brand, sustainability and commercial teams.

➔Health and packaging reframed as a competitive advantage.

➔Clear portfolio priorities: where to double down, where to reformulate, where to exit.

➔Client quote: “In the heart of this room we had  something truly exciting. EdenLab helped us unlock thinking that is hard to do amongst the day to day of our jobs.” Chief Sustainability Officer, Britvic.