Problems we’ve solved: How to design and launch a future-fit new customer proposition and business model

➔What if…..growth came from giving people low‑cost renewable energy freedom?

What we did:

➔Adaptive Intelligence:  Forecast the margin shift from electricity supply to renewable energy tech services. Identified optimal renewable energy mix for customers.

➔Imagination: Designed and tested compelling propositions for domestic and business customers, then provided real world validation via prototype ads on Meta.

➔Commercial Impact:  Built a full business case, financial model for 5‑year P&L, ROI and IRR. Then defined the roadmap, capabilities and go‑to‑market needed to scale.

UNIT ECONOMICS MODELLING TO ALIGN TEAMS ON THE COMMERCIAL OPPORTUNITY

Illustrative data only to protect client confidentiality

Outcome:

➔Validated real‑world demand for renewable energy with click‑through and cost‑per‑lead performance far stronger than generic offers

➔A quantified growth platform, with defined shareholder value

“I chose EdenLab because they brought a unique combination of deep consumer insight, strategic thinking and analytical rigour in their approach.  They worked very well with our teams and really helped advance our thinking.” CEO, Good Energy.