The Problems we’ve solved: How do you give a brilliant business idea the distinctive brand it deserves?

➔What if…..the future of energy wasn’t ‘zero’ but abundance?

What we did

➔Adaptive Intelligence:  Zeroed in on the cultural shift from passive bill‑payers to communities wanting control, fairness and local ownership of energy.

➔Imagination: Renamed the brand from a cold, numeric “One Zero” to POP – People Owned Power – a loud, warm identity built on abundance, inclusivity and shared power.

➔Commercial Impact:  Turned that story into a clear proposition and launch platform that communities, partners and media could instantly understand and rally behind.

Outcome

➔Shifted from a quiet, technical brand to a joyful, active identity that matches the ambition to get communities off fossil fuels

➔Created a rallying cry - ‘People. Owned. Power’’ - that now anchors the website, local launches like POP Bristol and the wider campaign to put power back in people’s hands.

“We have always worked tirelessly to put power back into the hands of the people. Our brand now matches the energy and optimism we have, that communities can finally break free from fossil fuels.” CEO, POP.