The Problems We Solve: How To Drive The Mass Adoption Of New Behaviours

➔How do we switch consumer demand at a mass scale?

➔What if…..we could tap into the power of football to shift millions of fans from road to rail?

What we did

➔Adaptive Intelligence:  Meticulous quantitative analysis to identify the size of the prize and the value to the business. Specifically: which fans, of which clubs, on which routes should be the target for behaviour change initiatives.

➔Imagination: Designed, tested and validated compelling and relevant propositions to help tap into fan’s football passions with the right incentives to make them switch out of car travel.

➔Commercial Impact:  The initial pilot has seen a +40% uplift in rail travel YOY from participating premier league football clubs

Outcome

➔With very significant carbon-saving potential the programme is set to roll-out nationally, ahead of Euros 28 held in the UK.

“EdenLab helped us translate the modal shift challenge into ideas that genuinely connect with how people make travel decisions. Highly recommend this team for sustainability strategy and ideas.” VP Brand & Marketing, Trainline.