Turning Sustainability into the driver of brand growth and innovation

The Challenge
Danone’s Global Dairy team had set a bold Impact strategy, with four clear priorities, but needed a way to hardwire them into their global brand growth plans and innovation roadmaps.

Too often, sustainability is treated as an optional extra — the first thing to go when pressures hit budgets. Our challenge was to change that: To make Impact a vital and commercially powerful part of the brands’ future.

Our Approach
We’ve designed a bespoke process with Danone, working closely with each global brand team to define how to bring the Impact strategy to life in ways that are globally powerful and locally relevant.

The journey involves people from Brand, Sustainability, Research & Insights, Science, and Sales teams. Together, we identify the brand’s priorities, set clear objectives, inspire fresh thinking, and start building the internal momentum needed to drive change. From there, we develop a tailored Impact Position and Impact Narrative, giving each brand clear, actionable directions to make Impact part of how they grow.

The Result
Impact is no longer an add-on — it’s becoming part of how these brands grow, innovate, and compete. By embedding it into brand strategy, decision-making, and team culture, we’re helping Danone’s teams make sustainability a natural part of how they think and work — not a separate track. Together, we're rolling it out market by market, turning Impact from a strategic ambition into an everyday reality.

What We Learned
When you use sustainability to strengthen a brand’s consumer offer — not compete with it, not complicate it — you create real momentum. Brand teams, customers, consumers: everyone comes with you.